Important Details in a Promotional Signage

promotional signage is a sign or banner used to advertise and promote a product, service, or event. They are usually placed in high-traffic areas such as busy streets, sidewalks, and shopping malls. It must be eye-catching and attention-grabbing to attract potential customers. VIC Signs, a top printing services company in Melbourne, shares some important details to consider when creating a promotional signage for your business.


The headline is the most important part of the signage. It should be big, bold, and easy to read from a distance. The headline should also be short and to the point. It should clearly state what you are promoting. For example, “50% off all kids’ shoes” or “2 for 1 coffee or tea.”


The body copy should be smaller than the headline but still legible from a distance. This part of the promotional signs can provide more information about the product or service being promoted.

Contact Details

The contact information should be included on the signage so that potential customers can easily get in touch with you. This can include your website, phone number, or email address.


The design of the signage should be simple and uncluttered. Use colors that contrast well with each other so that the text is easy to read. Avoid using too many fonts or graphics as this will make the signage appear busy and confusing. Stick to one or two fonts at most. Don’t forget to put your business’ logo design for added marketing strategy.


The size of the signage will depend on where it will be placed and how far away potential customers will be from it. If you’re unsure about the size, err on the side of making it bigger rather than smaller. It’s better for potential customers to see your signage from a distance than have to search for it because it’s too small.


Promotional signage should be placed in high-traffic areas where potential customers are likely to see it. Make sure that the placement of your signage does not block walkways or impede foot traffic in any way.

Important Details

If you’re promoting a sale or special event, make sure to include the dates on your promotional advertisement so that potential customers know how long they have to take advantage of the offer.


Always proofread your promotional ads before having it printed . This will ensure that there are no spelling errors or typos that could make your business appear unprofessional.

Stay Updated

Keep your promotional signage updated regularly . If you’re promoting a seasonal sale, make sure to change out your signage when the season ends . If you’re promoting a special event , take down your signage afterwards . Not updating your signage makes it look like your business is out of date and not keeping up with current trends.


Promotional ads like brochure printing and banners are effective ways to attract attention to your business, but it’s important to use them wisely . Don’t bombard potential customers with too many signs or place them so close together that they become overwhelming . A few well-placed signs will do the trick without being overbearing .

Promotional signages are an effective way to attract attention to your business and promote your products or services. Keep these 10 important details in mind when creating your own promotional signages.

Effective Promotional Digital Printing Services in Melbourne

If you are in need of a marketing boost for your business, VIC Signs is the right team to talk to. We offer different ways to market your business through our variety of printed signages and business marketing materials. Get customised outdoor and indoor signages, vehicle wrapping3D lettering and more. We’d love to conceptualise and produce the best promotional signages for your business – contact VIC Signs today!